Campaign Details
LinkedIn Ads + Google Ads Setup
Detailed breakdown of audience targeting, campaign structure, creative specs, and the approval workflow.
LinkedIn Ads Campaign
Audience Setup
Source
Institutional investor contact list exported from HubSpot CRM
Upload Method
Matched contacts uploaded to LinkedIn Audience Manager as a Contact List audience
Match Rate
TBD once campaign goes live -- typical LinkedIn match rates are 30-60% for B2B lists
LinkedIn Targeting Parameters
Layered AND targeting applied on top of HubSpot list uploads:
Job Seniorities
CXO, Director, Senior, Manager, Owner, Partner, VP
Company Size
11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10,000, 10,001+
Company / Contact Lists
Company - Digital Ads list Mar 26 (1.6k)
Digital Ads Contacts List - Mar 26
Lookalike audiences enabled for both lists
Job Functions
Finance
Forecasted Audience Breakdown
570,000+ target audienceBy Industry
By Interests
By Function
Source: LinkedIn Campaign Manager forecasted results as of Mar 26
Campaign Structure
Objective
Lead Generation (native lead gen forms)
Ad Format
Single image ads (static)
CTA
Drive to specific Lyrical blog post
Lead Capture
LinkedIn native lead gen form -- synced to HubSpot for automatic contact creation/update
Budget Allocation
Total Monthly Budget
$3,000/mo
Across all channels (LinkedIn + Google Ads)
Current Split
LinkedIn: 100% (Google Ads audiences uploaded, campaigns pending copy approval)
Planned Split
To be determined once Google Ads copy is approved and campaigns go live
Creative & Approval Workflow
Current Batch (Batch 1)
Shared Approval Spreadsheet
One shared Google Sheet with separate tabs for each channel. Lyrical reviews and approves all copy and creative directly in the spreadsheet before anything goes live.
Tab 1: LinkedIn Ad Creative
Image preview, on-image text, above-image copy, headline, CTA, and approval status for each ad variation
Tab 2: Google Ads Copy
Headlines (up to 15), descriptions (up to 4), display paths, and approval status for each ad group
Batch Workflow
The Matchbox populates new batch in the spreadsheet with draft copy + image previews
Lyrical reviews and marks each row as Approved, Needs Edits, or Rejected
We finalize and launch approved ads across both platforms