Active Program
Institutional Investor Lead Generation
Drive targeted traffic to Lyrical blog content and identify which institutional contacts are engaging. HubSpot lists uploaded into LinkedIn Ads and Google Ads.
Monthly Budget
$3,000
Total media spend
Channels
2
LinkedIn + Google Ads
Audience Source
HubSpot
Contact list uploads
Objective
Lead Gen
Blog traffic + engagement ID
Channel Status
LinkedIn Ads
Native lead gen forms + static image ads
Google Ads
Customer match + search campaigns
Next up: Roll out Google Ads once LinkedIn campaigns are live and initial data is flowing.
How the Program Works
List Export
Lyrical provides institutional investor contacts from HubSpot
Audience Upload
Lists uploaded to LinkedIn + Google Ads with filters applied
Run Ads
Static image ads drive traffic to Lyrical blog content
Track Engagement
Identify who visits and engages via Snitcher / Clearbit + UTMs
Capture Leads
LinkedIn lead gen forms + HubSpot sync captures contact info
Report Weekly
End-of-week email with metrics, budget pacing, and insights
Open Action Items
Lyrical to approve static image ad creatives
Includes copy, on-image text, and above-image text. Designs are submitted and pending review.
Share audience parameters documentation
Full targeting parameters and audience breakdown documented on the Campaigns page.
Verify Google Analytics is installed on Lyrical site
Spot check that GA is firing properly so we can correlate ad traffic with on-site behavior.
Install Clearbit Reveal or Snitcher on Lyrical site
Visitor identification tool to see which companies/contacts are visiting from UTM-tagged ad traffic.
Build creative template for future ad batches
Turn current image designs into a reusable template. Different blog posts and assets will use the same structure.
Set up shared copy approval spreadsheet
For each new ad batch: copy, on-image text, above-image text. Lyrical team approves before we build.
Roll out Google Ads campaigns
Upload HubSpot lists to Google Customer Match and build out search/display campaigns.